Well, the Inidan cinema has a culture of calculating the success of movies with the days it ran in the theatres. Average movies runs for 50 days, hit movies runs for 100 days and movies which crosses the mark of 150-175 are remarked as blockbuster. So, fans and the audience celebrate these success grandly on the account of their success. Once upon a time we generally used to see many movies crossing these boundaries of their run and marking their hits in the history of tollywood. But now a days it is like a dream for a movie to celebrate the silver jubilee functions.
What is lacking in it? What are the consequences taking place in tollywood? Are we going to see the silver jubilee movies again? "Silver Jubilee Celebrations : The Golden Era of tollywood" Coming to the point not all 100 days movies have the equal success. These can be differentiated with the number of centers in which the movie is being played till 100 days. The records varies from movie to movie and from star to star. But a film which ran 100 days in 50 centers may have only 10 centers by its 175 days. This is due to the releases of the big ticket movies which stops these movies running in the theaters replaced by the new movies. Considering the records of our present generation of actors their movies long run are irrespective of their collections made. This is due to change in the time generation which brought a lot of change with in a short span of time.
For Example:- Allu Arjun's Gangotri ran for 100 days in 54 centres where as his Bunny movie had got just 35 centers. But commercially Bunny movie made 40% more profit than Gangotri.
- Jr.NTR's biggest hit of his career Yamadonga has 63 centres for its 100 days where as his movie Aadhi has 95 centres for 100 days.
Centers Mania: In my view centers plays a main role in the success of the movie. I already informed you that not all 100 movies bags equal success. Our heroes takes this as a prestigious issue in having their movies running in the theaters successfully. Have a glance of records till date on the centres:
- Nanadamuri Balakrishna is the first person in making his movies such a big success having long-run in most of the theaters. No doubt, he was so called the box-office bonanza in creating the records. His movie Narasimha Naidu ran for 100 days in 105 centers.
- Later it was replaced by MegaStar Chiranjeevi with this blockbuster hit Indra with 117 theaters for 100 days and crossed the milestone easily within a short span of time.
- Here comes the Young Tiger NTR who erased all the records with his Super Hit movie Simhadri with a run of 100 days in 147 Centers.
- Later these records are replaced by Megastar again with his hit movie Tagore with the count of 192 centers.
- Later comes the Pokiri and Magadheera.
What is the main problem in this centers records?
Just like head and toss for the coin, every consequence is used to have two things good and bad. In my view these type of records have side effects too. These records may increase the fan following and the remuneration status of the hero. But it mainly affects the producers commercially. A normal person may have no need of records and collections he expects only good movies and the content in it. But fans don't need that. What they only expect from their heroes is Records and Collections.
In the same way fans need the records which stands as the proofs showing the success graph of their hero. To satisfy the fans producers and distributors keep their movie for long time against their wish.Theater owners too feel burden in running the theaters with such empty seats only for the records.In this situation empty theaters won't even make money for tickets, parkings, canteen which causes severe losses under bottom line.
In this sake the producers have to spend 10-20% of their own money which stands at their own risk. So, running the empty theaters for fans sake with lack of audience and income not only affects the theater owners.Small producers who want to release their movies in some theaters are facing threat from fans and cannot even dare to answer them.
Records Aaj Kal:
This is the age of piracy most of the people have been showing interest to watch the movies on small screen instead of silver-screen. Why should they watch the movies in theatres as they are getting the latest movies CDs with high quality. At an average a person has to spend 100/- for the movie on a head. But by the second day of release we can get 4 movies per DVD only @30/-. This is the worst situation the tollywood is experiencing since 4 years.So, we can conclude that the ideology of an Audion has been changed.
Producers are intelligent too. Now, they are planning to release their big ticket movies in the highest number of theaters with huge number of prints. So, that most of the people can watch the movie and producer can get his budget invested mostly by the end of the first week of the movie.Dookudu and Oosaravelli movie comes under such cateogary. So, due to this even an ordinary movie can get huge collections which are marked as industrial hits now a days.
Short Life span of Telugu blockbusters :
Jalsa released in over 1000 screens, grossed 20 crores in its first week. In the next 10 weeks the movie grossed another 22 crores. Nearly half the money it made was earned in the first one week itself. At 42 crores, the movie was telugu cinema’s second-highest grossing film back then. But it had only 25 centers for 100 days. Same case with Adhurs. The movie released in the most number of theatres, grossed over 20 crores at boxoffice in the first week. Went on to become one of the highest grossing films, yet it had only 15 centers for 100 days. Magadheera is Telugu cinema’s biggest hit till date. Yet it has only 3 centers for 175 days.
If these movies had released with short number of prints likewise in olden days they would have a long-run in theaters.
Conclusion: Silver Jubilee er has already ended and we find no silver jubilee movies furthur. These all happend between goden years of 2000-2008 which gifted us a blockbusters like Simhadri, Narasimha Naidu, Tagore etc., But new style of records will toucht the tollywood like: Movie which scored highest TRP ratings, Highest sold DVDs and Blueray Discs, Most viewed on net and Most downloaded from net....
"Getting a Silver Jubilee in Tollywood in future will be left as a dream for us"..
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