Friday Fury on July 15th

Vikram's Deivathirumagal directed by Vijay gets a solo release this week.

It is pitted against the Hollywood franchise Harry Potter and the Deathly Hallows. Both the films will be targeting the family audiences.

However, UTV which is entering the Tamil market in a big way is aggressively marketing Deivathirumagal.

It has got the best of the screens, prime shows and is releasing in 28